2026 programme proposal
A three-day editorial programme concept for October 14–16, 2026, inspired by the original event themes.
Proposed dates: October 14–16, 2026. This is a programme concept for readers and planners, not a confirmed event, venue, ticket offer or speaker roster. The original 2012 schedule remains available as a dated source.
The sequence follows a useful arc: understand a customer need, design the operating model, then decide what to test next. Each session below describes a topic and an intended takeaway. Times are planning slots and may change if an event is organised.
Wednesday, October 14 · Start with the customer
Opening question
Define the customer problem and the evidence already in hand.
From idea to test
Compare three ways to test demand before committing a large budget.
Customer research workshop
Write interview prompts and a simple evidence log.
Pricing and value
Map the value delivered, the cost to deliver it and the unanswered pricing questions.
Peer conversations
Share one assumption that needs testing and one next action.
Thursday, October 15 · Build the operating model
A practical business model
Connect the offer, customer, channel, costs and income on one page.
The first financial forecast
Identify fixed costs, variable costs and the cash required before revenue arrives.
Risk and resilience
List operational dependencies and set a response for the most important ones.
Hiring and working agreements
Define a role, decision rights and a fair way to review results.
Operations clinic
Walk through a customer order from first inquiry to delivery and support.
Friday, October 16 · Turn learning into action
Clear brand communication
Draft a plain-language explanation of who the offer helps and why.
Digital channels with a purpose
Choose a channel based on customer behaviour and a measurable goal.
Useful business partnerships
Describe the mutual value, boundaries and follow-up for a partnership.
Your next 30 days
Prioritise three experiments, their owners and the evidence that will decide what happens next.
Closing conversation
Share a concrete next step and a question that still needs a source.
How to use the outline
Choose the question that matters most to your business and write down what evidence would answer it. The first day is useful for customer discovery; the second for costs, roles and delivery; the third for communication and an action plan. The journal develops several of these questions in more detail.
This schedule contains no confirmed participants or location. Before making travel or purchasing decisions, rely on an official event announcement with a named organiser, venue, registration terms and current contact route.